Click Smart, Stay Safe This Black Friday

Black Friday is synonymous with bargain hunting. From electronics to household goods, South Africans are ready to snap up deals online and in stores. But behind the excitement lies a less obvious risk: your digital and legal rights. In the rush to secure a “great deal,” many shoppers overlook the security of their personal information and the terms of the contracts they enter.

In South Africa, the Protection of Personal Information Act (POPIA) sets strict rules on how businesses collect, store, and process personal data. This includes your name, ID number, banking details, and email address. Any company you purchase from is legally obligated to safeguard this information. When shopping online, check that the retailer has a privacy policy and is transparent about how your data is used. Your personal information should never be shared without your consent, and you have the right to know how it is being processed.

Fraudulent websites and phishing scams also increase during high-traffic shopping periods. Fake online stores often mimic reputable brands, offering seemingly irresistible discounts to lure unsuspecting buyers. These sites can capture your credit card details, personal information, and sometimes even trick you into signing agreements with unfair or hidden terms. Always verify that a website is legitimate by checking for secure URLs (look for “https://”), authentic contact information, and reviews from other customers.

Secure payment methods are another critical protection. Using payment gateways or platforms that provide buyer protection ensures that you can dispute unauthorized charges or faulty deliveries. Avoid making direct bank transfers or providing card details over unsecured channels. Remember, the law recognizes certain safeguards for electronic transactions, but you must take reasonable steps to protect yourself.

Finally, it’s important to read the terms and conditions of any sale, especially during Black Friday promotions. These are legal contracts. Clauses regarding returns, warranties, or delivery times are binding once you accept them. Understanding your rights - and the obligations of the seller - can prevent disputes or financial loss later.

While Black Friday deals can be enticing, the most important bargain is protecting your digital and legal rights. As property attorneys, we see how breaches of personal information or poorly understood contracts can lead to unnecessary headaches. Take a few moments to verify websites, safeguard your data, and review contract terms - your legal protection is worth far more than any discount.

Written by: Maret Carroll
Moderated and approved by: Stacey Barnard

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